Voted "2017 Best Local Furniture Store" by Style Weekly

(showroom open M-Sat 10-7 & Sunday 12-5)

{"id":567222468653,"title":"iComfort Blue Max 100 Gentle Firm","handle":"icomfort-blue-max-300-firm","description":"\u003cp\u003eTHIS ITEM IS CURRENTLY AVAILABLE FOR LOCAL PURCHASE ONLY, please call the store for custom quote on shipping outside of Richmond \u0026amp; surrounding areas.  THIS CANNOT BE DROP SHIPPED BY 3rd PARTY SHIPPER\u003c\/p\u003e\n\u003cp\u003eExperience the benefits of Serta’s new TempActiv\u003csup\u003e™\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eGel Memory Foam with the Blue 100 Gentle Firm mattress. It offers cooling, pressure-relieving comfort while also supporting every curve of your body. Plus, a layer of EverCool\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eFuze\u003csup\u003e™\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eGel Memory Foam helps enhance breathability to promote airflow and further reduce heat buildup.\u003c\/p\u003e\n\u003cp class=\"c-copy \/ u-padding-top-sm\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\" c-list c-list--bullets c-list--bullets-simple\"\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003eTempActiv\u003csup\u003e™\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eGel Memory Foam\u003c\/li\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003eEvercool\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eFuze\u003csup\u003e™\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMemory Foam\u003c\/li\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003eUltimate Edge\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eFoam Support Core\u003c\/li\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003eCompatible with Serta Adjustable Foundations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\" c-list c-list--bullets c-list--bullets-simple\"\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003e\n\u003cstrong\u003eComfort Layer\u003c\/strong\u003e\n\u003cul class=\"c-list c-list--bullets c-list--bullets-simple \/ u-padding-bottom-sm\"\u003e\n\u003cli class=\"c-copy \/ c-list__item\"\u003e¾” TempActiv™ Gel Memory Foam\u003c\/li\u003e\n\u003cli class=\"c-copy \/ c-list__item\"\u003e2” EverCool® Fuze™ Memory Foam\u003c\/li\u003e\n\u003cli class=\"c-copy \/ c-list__item\"\u003e1” Serta® Balanced Support Foam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSupport System\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e6” Serta® Ultimate Edge® Foam Core\u003c\/p\u003e\n\u003ch3 class=\"c-copy\"\u003e\u003cstrong\u003eApprox. Mattress Height\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003e\n\u003ch3 class=\"c-copy\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e9.75\"\u003c\/h3\u003e\n\u003cul class=\"c-list c-list--bullets c-list--bullets-simple\"\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"c-list c-list--bullets c-list--bullets-simple\"\u003e\u003c\/ul\u003e","published_at":"2017-12-08T13:10:10-05:00","created_at":"2018-04-05T16:23:32-04:00","vendor":"Serta","type":"Mattress","tags":["Mattress: Firm","Mattress: iComfort","Mattress: Serta"],"price":65900,"price_min":65900,"price_max":389900,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":7162306625581,"title":"Twin \/ Standard Foundation: 9\" Tall","option1":"Twin","option2":"Standard Foundation: 9\" Tall","option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"iComfort Blue Max 100 Gentle Firm - 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TwinXL \/ Motion Essentials: Adjustable Base","public_title":"TwinXL \/ Motion Essentials: Adjustable Base","options":["TwinXL","Motion Essentials: Adjustable Base"],"price":149900,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":""},{"id":7162144849965,"title":"Full \/ No Thanks: Mattress Only","option1":"Full","option2":"No Thanks: Mattress Only","option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"iComfort Blue Max 100 Gentle Firm - Full \/ No Thanks: Mattress Only","public_title":"Full \/ No Thanks: Mattress Only","options":["Full","No Thanks: Mattress Only"],"price":91900,"weight":0,"compare_at_price":null,"inventory_quantity":1,"inventory_management":null,"inventory_policy":"deny","barcode":""},{"id":7162144423981,"title":"Full \/ Standard Foundation: 9\" Tall","option1":"Full","option2":"Standard Foundation: 9\" Tall","option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"iComfort Blue Max 100 Gentle Firm - 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CaliKing \/ Motion Plus: Adjustable Base","public_title":"CaliKing \/ Motion Plus: Adjustable Base","options":["CaliKing","Motion Plus: Adjustable Base"],"price":389900,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":""},{"id":7162144817197,"title":"CaliKing \/ Motion Essentials: Adjustable Base","option1":"CaliKing","option2":"Motion Essentials: Adjustable Base","option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"iComfort Blue Max 100 Gentle Firm - CaliKing \/ Motion Essentials: Adjustable Base","public_title":"CaliKing \/ Motion Essentials: Adjustable Base","options":["CaliKing","Motion Essentials: Adjustable Base"],"price":309900,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":""},{"id":7162315931693,"title":"Twin \/ No Thanks: Mattress Only","option1":"Twin","option2":"No Thanks: Mattress Only","option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"iComfort Blue Max 100 Gentle Firm - Twin \/ No Thanks: Mattress Only","public_title":"Twin \/ No Thanks: Mattress Only","options":["Twin","No Thanks: Mattress Only"],"price":65900,"weight":0,"compare_at_price":null,"inventory_quantity":1,"inventory_management":null,"inventory_policy":"deny","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/2460\/4835\/products\/ICO_Blue100_Matt_Silo.jpg?v=1522962470","\/\/cdn.shopify.com\/s\/files\/1\/2460\/4835\/products\/ICO_Blue100_Silo_MEIII.jpg?v=1522962470"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/2460\/4835\/products\/ICO_Blue100_Matt_Silo.jpg?v=1522962470","options":["Choose a Size","Choose a Foundation"],"content":"\u003cp\u003eTHIS ITEM IS CURRENTLY AVAILABLE FOR LOCAL PURCHASE ONLY, please call the store for custom quote on shipping outside of Richmond \u0026amp; surrounding areas.  THIS CANNOT BE DROP SHIPPED BY 3rd PARTY SHIPPER\u003c\/p\u003e\n\u003cp\u003eExperience the benefits of Serta’s new TempActiv\u003csup\u003e™\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eGel Memory Foam with the Blue 100 Gentle Firm mattress. It offers cooling, pressure-relieving comfort while also supporting every curve of your body. Plus, a layer of EverCool\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eFuze\u003csup\u003e™\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eGel Memory Foam helps enhance breathability to promote airflow and further reduce heat buildup.\u003c\/p\u003e\n\u003cp class=\"c-copy \/ u-padding-top-sm\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\" c-list c-list--bullets c-list--bullets-simple\"\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003eTempActiv\u003csup\u003e™\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eGel Memory Foam\u003c\/li\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003eEvercool\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eFuze\u003csup\u003e™\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMemory Foam\u003c\/li\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003eUltimate Edge\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eFoam Support Core\u003c\/li\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003eCompatible with Serta Adjustable Foundations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\" c-list c-list--bullets c-list--bullets-simple\"\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003e\n\u003cstrong\u003eComfort Layer\u003c\/strong\u003e\n\u003cul class=\"c-list c-list--bullets c-list--bullets-simple \/ u-padding-bottom-sm\"\u003e\n\u003cli class=\"c-copy \/ c-list__item\"\u003e¾” TempActiv™ Gel Memory Foam\u003c\/li\u003e\n\u003cli class=\"c-copy \/ c-list__item\"\u003e2” EverCool® Fuze™ Memory Foam\u003c\/li\u003e\n\u003cli class=\"c-copy \/ c-list__item\"\u003e1” Serta® Balanced Support Foam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSupport System\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e6” Serta® Ultimate Edge® Foam Core\u003c\/p\u003e\n\u003ch3 class=\"c-copy\"\u003e\u003cstrong\u003eApprox. Mattress Height\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli class=\"c-list__item \/ c-copy\"\u003e\n\u003ch3 class=\"c-copy\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e9.75\"\u003c\/h3\u003e\n\u003cul class=\"c-list c-list--bullets c-list--bullets-simple\"\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"c-list c-list--bullets c-list--bullets-simple\"\u003e\u003c\/ul\u003e"}

iComfort Blue Max 100 Gentle Firm

Product Description

THIS ITEM IS CURRENTLY AVAILABLE FOR LOCAL PURCHASE ONLY, please call the store for custom quote on shipping outside of Richmond & surrounding areas.  THIS CANNOT BE DROP SHIPPED BY 3rd PARTY SHIPPER

Experience the benefits of Serta’s new TempActiv Gel Memory Foam with the Blue 100 Gentle Firm mattress. It offers cooling, pressure-relieving comfort while also supporting every curve of your body. Plus, a layer of EverCool® Fuze Gel Memory Foam helps enhance breathability to promote airflow and further reduce heat buildup.

Key Features

  • TempActiv Gel Memory Foam
  • Evercool® Fuze Memory Foam
  • Ultimate Edge® Foam Support Core
  • Compatible with Serta Adjustable Foundations
  • Comfort Layer
    • ¾” TempActiv™ Gel Memory Foam
    • 2” EverCool® Fuze™ Memory Foam
    • 1” Serta® Balanced Support Foam

    Support System

  • 6” Serta® Ultimate Edge® Foam Core

    Approx. Mattress Height

  • 9.75"

      $824.00
      Maximum quantity available reached.

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